A familiar name returns to Cheltenham!
From the last quarter of the 19th century up until the late 1950s, one name was synonymous with the making of high quality music in Cheltenham. Dale, Forty’s magnificent music warehouse dominated the Promenade. Situated opposite Neptune’s Fountain and next door to the Cadena Café, Dale, Forty sold absolutely everything to do with music, instruments, gramophones and later, radio. Behind the premises in Imperial Lane, the Dale, Forty piano workshops imported all major marques of piano, repaired and reconditioned customers’ instruments and assembled a range of uprights and small grands, many of which are still in service today.
Today’s range of four Dale, Forty upright pianos is designed for us in Europe and built with 90% European materials in the Yantai-Perzina factory in China, one of the world’s most advanced piano factories. Soundboards in all models are made from top quality Austrian spruce; felts are from the UK, hammer-felt is from Germany and the flagship Pittville model is fitted with action and hammers from the world-famous company of Louis Renner of Stuttgart.
The combination of Far-Eastern construction with high quality European materials enable us to commission an excellent product at a competitive price. Quality control is carried out in the Netherlands, and a final process of thorough preparation and voicing by our own technicians in Cheltenham results in a well-balanced action and a more European tone than most other pianos at the same price point. The quality of construction and finish, responsiveness of touch and the warm Dale, Forty tone were enough to convince Cheltenham College Junior School to purchase a brand new Dale, Forty piano for their Music School in preference to more expensive alternatives.
Prices start from just £2,495 for the beautifully proportioned Tivoli model in a high-polished finish.
We invite you to try the range for yourself at Cheltenham Piano Centre, 52 Winchcombe Street, Cheltenham GL51 2ND. Compare the virtues of the new Dale, Forty pianos with those from other manufacturers costing much more!
